Our annual Not Hot List spotlights 10 lesser-known destinations that are ready for – and deserving of – more visitors, where tourism can create meaningful change for local communities.
1. Samburu National Reserve
1. Samburu National Reserve
Samburu offers a different kind of magic – fewer vehicles and wilder landscapes, all wrapped up in a community conservation model.
3. Northern Highlands
As travellers increasingly seek meaningful, off-the-beaten-path experiences, the Northern Highlands is where nature, heritage and local hospitality come together.
6. Dili
Home to pristine reefs and eye-popping mountain ranges, new flight connections are making Timor-Leste, one of Southeast Asia's least-visited destinations, easier to explore than ever before.
Read more 7. Pekoe Trail
7. Pekoe Trail
The Pekoe Trail showcases breathtaking beauty, warm hill-country communities and a more thoughtful way to experience the land.
This part of Northern Patagonia isn’t very well known, but for adventurous travellers willing to venture off the beaten path, it’s completely worth it.

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Image credits
Opening image: Jane Wynyard
Samburu National Reserve Sopa Lodge
Mestia Tuul & Bruno Morandi
Northern Highlands Image 1: Baraka Destinations | Image 2: Jordan Tourism Board | Image 3 Baraka Destinations | Image 4: Baraka Destinations
Whitehorse Image 1: Stefan Gottermann | Image 2: Yukon Government
Alonnisos All images: Municipality of Alonnisos
Dili Image 1: Timor-Leste's Ministry of Tourism | Image 2: Rachelle Mackintosh
Pekoe Trail Image 2: | Image 3: Pekoe Trail Organisation
Liepāja: Liepāja City Municipality Publicity Photos
Carretera Austral Sernatur Aysén
Dalsland Image 1: West Sweden Tourist Board / Henrik Trygg | Image 2: West Sweden Tourism Board / Jonas Ingman
