2027 Not Hot List

Our annual Not Hot List spotlights 10 lesser-known destinations that are ready for – and deserving of – more visitors, where tourism can create meaningful change for local communities.

Download the 2027 Not Hot List

Drawing on insights from local leaders, destination experts and external research, the list considers visitor numbers, tourism readiness and initiatives that give travellers a reason to visit in 2027.

1. Samburu National Reserve

1. Samburu National Reserve

Working to share the benefits of Kenya’s safari tourism, Samburu National Reserve offers a quieter alternative for those seeking wildlife experiences that support conservation and local livelihoods.
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Samburu offers a different kind of magic – fewer vehicles and wilder landscapes, all wrapped up in a community conservation model.

Samuel Karani, Intrepid GM, East Africa

3. Northern Highlands

Expanding tourism beyond Petra and Wadi Rum, the Northern Highlands reveal a greener side of Jordan, with Roman ruins, forest reserves and mountain trails beyond the desert.
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As travellers increasingly seek meaningful, off-the-beaten-path experiences, the Northern Highlands is where nature, heritage and local hospitality come together.

Salam Shaqdeeh, Intrepid GM, Jordan & Egypt

5. Alonnisos

While many travellers flock to Greece's best-known islands, Alonnisos remains a quieter corner of the Aegean, with pristine turquoise waters and far fewer visitors.
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7. Pekoe Trail

7. Pekoe Trail

With eased visa rules, new international flights and a responsible tourism strategy, the newly designated Pekoe Trail offers a slower, community-led alternative to the world's busiest hiking routes.
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The Pekoe Trail showcases breathtaking beauty, warm hill-country communities and a more thoughtful way to experience the land.

Pramali Fernando, Intrepid Sri Lanka Destination Product Manager

9. Carretera Austral

Known as one of South America’s great overland journeys, Carretera Austral is a 1240 kilometre epic route through Chilean Patagonia, featuring fjords, glaciers and rainforest landscapes.
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This part of Northern Patagonia isn’t very well known, but for adventurous travellers willing to venture off the beaten path, it’s completely worth it.

Camila B, Intrepid GM, Chile

Image credits

Opening image: Jane Wynyard

Samburu National Reserve Sopa Lodge

Mestia Tuul & Bruno Morandi

Northern Highlands Image 1: Baraka Destinations | Image 2: Jordan Tourism Board | Image 3 Baraka Destinations | Image 4: Baraka Destinations

Whitehorse Image 1: Stefan Gottermann | Image 2: Yukon Government

Alonnisos All images: Municipality of Alonnisos

Dili Image 1: Timor-Leste's Ministry of Tourism | Image 2: Rachelle Mackintosh

Pekoe Trail Image 2: | Image 3: Pekoe Trail Organisation

Liepāja: Liepāja City Municipality Publicity Photos

Carretera Austral Sernatur Aysén

Dalsland Image 1: West Sweden Tourist Board / Henrik Trygg | Image 2: West Sweden Tourism Board / Jonas Ingman