Travel Redefined: Tourism for People and Planet
Travel Redefined: Tourism for People and Planet
August 2025
Intrepid Travel features in a landmark new digital travel series on sustainable tourism, created by The Global Sustainable Tourism Council (GSTC) and Content with Purpose (CWP).
Intrepid Travel is proud to be featuring in The Global Sustainable Tourism Council’s (GSTC’s) first-ever global digital series, Travel Redefined: Tourism for People and Planet, produced in partnership with strategic content creator Content With Purpose.
As the world embarks on a new era of travel, this dynamic new digital film series supports the urgent need - and growing momentum - for sustainability practices in tourism worldwide.
Travel Redefined takes an in-depth look into how sustainable and regenerative tourism supports people, planet, and prosperity by sharing real stories and expert insights from inspiring people and organisations around the world.
In “Intrepid: Purpose Led Travel” viewers follow local team members Fernando Rodriguez (General Manager), Maritza Chacacanta (Operations Manager) and Alejandrina Vega Punal (Tour Leader) as they journey through remote mountainous communities in the Sacred Valley, visit their porters’ warehouse in Ollantaytambo, the gateway to Machu Pichu, and explore Intrepid’s contribution to preserving culture and promoting economic development through tourism.
Sara King, General Manager of Purpose at Intrepid, said, “Intrepid is proud to be among the featured organisations in Travel Redefined. Sustainability isn’t a competitive advantage, and we know it will take a collective effort for the industry to make progress on our goals.
We hope that showcasing the work of our team in Peru to sustain cultural traditions, create value that stays within local communities and positively shape the future of travel inspires other operators to think about how tourism can be done responsibly.”
A separate thought leadership interview with Intrepid Travel CEO, James Thornton, explores how Intrepid’s global scale is leveraged to create positive change and drive value for local communities.
With global tourism making a full recovery – the World Tourism Barometer from UN Tourism reported that in Q1 2025, international tourist arrivals grew 5 percent compared to 2024, putting the industry on track to reach a new record this year - there is an urgency to rethink how the industry operates.
This landmark digital series is a global call to action to build awareness of tourism’s potential to create positive social, cultural, environmental, and economic change - from policymakers, industry leaders, travellers, and changemakers – it’s an invitation to see how tourism can always be part of the solution.
Randy Durband, CEO of GSTC, said, “Travel Redefined is a powerful reminder that every journey holds the potential to leave a positive legacy.” He added, “Many of the featured stories come from GSTC Members who are already putting these values into practice. They serve as real-world examples of what’s possible when sustainability is placed at the heart of tourism.”
Filmed across six continents, solely using local film crews, this ambitious series spanned over 50 filming days to create 24 cinematic short films, 22 thought leadership videos, 10 expert interviews and three case studies. All of the films in the series showcase sustainable best practice and examine the role of tourism in promoting biodiversity conservation, carbon reductions, green mobility, responsible waste practices, equitable economic development, cultural preservation, and accessible experiences.
Max Smith, Founder and Managing Director at Content With Purpose, said, “We have embedded sustainability into every step, reflecting our environmental commitments, from using local crews to telling real-life stories that empower communities and protect the planet - proving that a flourishing, sustainable industry isn’t a distant vision. It’s happening right now, and we all have a role to play in this transformation.”
From the coasts of California to community-led conservation in The Philippines, Travel Redefined takes viewers on a journey across continents to meet pioneers who are radically re-thinking tourism to make it work for people and the planet. Begin your journey here.