Intrepid Travel Launches in France as part of Global Growth Strategy

November 2026

The move gives Intrepid a significant foothold in one of Europe's largest outbound travel markets and a major opportunity for future growth 

Intrepid Travel, a global leader in responsible travel, has officially launched in France, marking an important milestone in the company's ambition to bring its style of responsible small group travel to more travellers across Europe. 

Following Intrepid’s acquisition of French adventure travel company Altai Group in April 2026, the brands Altai Travel and Atalante have transitioned to Intrepid Travel, creating a unified brand designed specifically for French-speaking travellers. 

France is one of the world's largest outbound travel markets and is now a key growth market for Intrepid.  

As part of the launch, Intrepid is introducing Essentiel, a new collection of group trips, led by local tour leaders, created for the French market. Designed around simplicity, authenticity and value, Essentiel offers carefully curated experiences that focus on meaningful connections, local insight and immersive travel experiences. The range forms part of Intrepid’s broader product portfolio in France, alongside  Walking & Trekking, Family and Expedition-style adventures.  

“We’re thrilled to welcome our new French colleagues to our global team and to see the Intrepid brand proudly operating in France,” says Intrepid CEO, James Thornton. “We started as a small adventure travel company with a big idea about changing the way people see the world. Expanding into France, one of the most important travel markets in the world, is another step in that journey, allowing us to inspire more travellers while creating lasting benefits for local communities around the world.” 

Zina Bencheikh, Managing Director EMEA at Intrepid Travel, added: "This is an exciting moment for us. France is a natural home for Intrepid – French travellers are curious, adventurous and love food, people and culture, which aligns perfectly with our style of travel. By combining decades of French expertise with Intrepid’s global reach, we’re creating something very special for French travellers with more destinations, more choice and opportunities to explore the world in a meaningful way." 

The launch comes as demand continues to grow for more immersive and meaningful travel experiences.  

A certified B Corp, Intrepid has built its reputation on locally led small group adventures, purpose-driven business practices and a commitment to creating positive change through the joy of travel. The company operates in destinations worldwide through an extensive network of destination management companies and local partners.