If travellers can tear their eyes away from the backdrop of the mighty Himalaya, they’ll discover a rich, remarkable culture in Bhutan that is quickly modernising yet truly anchored in tradition.
Since opening up to travellers in 1974, Bhutan has seen visitor numbers rise from just a couple of hundred to upwards of 200,000. The appeal is obvious: pristine alpine landscapes, magnificent Buddhist architecture and an air of mystery that pulls travellers in, not to mention the much-discussed Gross National Happiness used to measure national wellbeing, which is prioritised over GDP.
Bhutan is the only country in the world to be carbon negative. Since 2007 the country has been run by a democratic government, with three separate parties having won the three national elections since. Approximately 75 per cent of the population are Buddhist and these religious values are used to guide government policy along with prioritising sustainability and cultural preservation.
In society, the Bhutanese follow ‘driglam namzha’, a traditional etiquette supporting the respect for authority, devotion to family and a dedication to civic duty. The flag, which was adopted in 1965, features the country’s emblem of the Thunder Dragon on a backdrop of golden yellow and orange. The yellow represents the king and his secular power, while the orange represents Buddhism. The dragon holds jewels in each of his claws, representing the wealth of the nation.
And it’s the word ‘wealth’ that perhaps describes Bhutan best. A wealth of tradition, of culture, of history. A wealth of beauty, of happiness, of prosperity. In the future, given the way the country has been progressing, there’ll no doubt be a large amount of wealth brought in by more and more tourists. What will be interesting is how Bhutan manages to balance its age-old traditions with its quickening march towards modernity.