Intrepid expands in Middle East with new Jordan hub

MAY 2024

Intrepid, a world leader in responsible travel, has increased its presence in the Middle East with the opening of its first destination management company in Jordan.  

Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. 

Zina Bencheikh, managing director EMEA, said: “Opening a hub in Jordan is a significant milestone for Intrepid.  We see this step as a mark of confidence in the country. Despite the current crisis, Jordan has so much to offer our global travellers and we consider it a key destination for our business. 

“Having our own DMC will allow us to take the destination to the next level, diversify our product and introduce new purpose initiatives.” 

Intrepid currently brings 6,000 travellers from Europe, North America and Australia to Jordan each year and aims to double that number by 2030.