for the love of fair coffee
There’s no doubt about the love between Intrepid staff and good coffee. As Amy Bolger explains, at Intrepid’s head office you only need witness the morning migration to the beloved coffee machine to see proof…
“By 10am the queue to the revered machine is usually spilling out the door. And I think it is best not to mention what happens when the last beans have been used and there’s no more in sight until the next delivery!
So given this positive correlation between staff and coffee, our Coffee Wallah thought it only appropriate that we extend our responsible travel and business philosophy to our in-house brew. Hence our support of responsible and sustainably-produced coffee.
At the Intrepid Head Office we source all our coffee from Single Origin Roasters, who are a certified Fairtrade, Rainforest Alliance and Australian Certified Organic processor. Single Origin are doing their bit by ensuring each bean they source from all parts of the world has at least one of the following certifications: Fairtrade, Rainforest Alliance, Farmer Director Forest Friendly or Certified Organic.
If like us, you love your coffee, we encourage you to also support responsible coffee practices at home, in your office and when you’re travelling. One useful way to identify if you’re drinking coffee responsibly is to check if your coffee is fairly traded by certified Fairtrade importers and roasters (usually indicated with the Fairtrade logo seen here). The Fairtrade certification logo provides consumers with independently audited assurances that the coffee has been fairly traded.
According to the Fairtrade Association Australia & New Zealand, “Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.”
For more information on Fairtrade see the Fairtrade International website at www.fairtrade.net/.”
Also good to note, you can purchase Fairtrade coffee from great organisations such as Oxfam – please check their website in your region for more info.”