Diversity, equity and inclusion

At Intrepid, we will:

• Build an inclusive global brand, representative of the diversity of all travellers.
• Amplify the voices of Black, Indigenous, and People of Colour (BIPOC) across all our marketing.
  channels, becoming a brand that is anti-racist and anti-oppression.
• Put actions behind words,with clear ethical marketing guidelines that include clear measurement. We will report on our progress in our annual report.

• We will amplify the voices and stories of BIPOC, LGBTQIA, plus-size, and creators with disabilities in our content, both in front of the lens and behind it
• We will create a framework for working with creators, creatives, bloggers, writers and influencers to market Intrepid through more diverse perspectives.
• Our partnerships will be about meeting the BIPOC, LGBTQIA+, disabled and plus-size communities where they are—allocating budget, time and resources to partner with people, brands, events and communities they already trust.

• 50% of all content creators hired by Intrepid must identify as BIPOC creators
• 5 global partnerships per year with BIPOC-owned travel organisations
• 50% of commissioned stories on The Good Times (Intrepid's blog) must be written by BIPOC writers
• $300,000 AUD minimum annual spend toward BIPOC creators
• $300,000 AUD minimum annual investment to support BIPOC-owned businesses, events or initiatives

• 10% of content creators hired by Intrepid must be from the plus-size travel community
• 20 photos of plus-size travellers will be shared on social media each year
• 10% of commissioned stories on The Good Times must be written by plus-size writers

• 10% (at least) of content creators hired by Intrepid must be from the LGBTQIA+ travel community
• 10% of commissioned stories on The Good Times must be written by LGBTQIA+ writers

• 5% of all content creators hired by Intrepid must be creators with disabilities
• 5 posts promoting, educating and amplifying accessibility and the disabled travel community
• 5 stories published on The Good Times promoting accessibility and the disabled travel community

• 5% of content creators hired by Intrepid will be Indigenous creators
• 10 social media posts each year that amplify Indigenous communities
• 10 stories published on The Good Times that amplify Indigenous communities

Note: This is a non-exhaustive list that is meant to progress the work while acknowledging there is still a lot of work to be done to represent and empower under-represented communities in travel, as well as all their intersections.

Beyond marketing, our product team is also expanding our tours and activities that support BIPOC-owned businesses, and our People team is actioning recommendations to diversify our recruitment process, including mandating BIPOC candidates and use of HBCU and BIPOC community-based job boards. Each target is set on an annual basis.

We’d love your feedback. You can message us at accountability@intrepidtravel.com.