Author
Cam Hassard
- Features
Need for Swedes: 7 reasons why Sweden is Europe’s new capital of cool
by Cam Hassard October 30, 2015Today is the day you realise IKEA is the LEAST cool thing to come out of Sweden.
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Imagine for a moment that it’s 1969: Hendrix is shredding Star Spangled Banner at Woodstock; war rages in Vietnam; a counter-cultural revolution is taking place in the western world, and you’re part of it.
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Ever wondered why you couldn’t stick to that job, couldn’t stay put or rid yourself of a niggling sense that you just had to be somewhere – anywhere – else?