Diversity, equity and inclusion

At Intrepid Travel, we will:

  • Build an inclusive global brand, representative of the diversity of all travellers.
  • Amplify the voices of Black, Indigenous, and People of Colour (BIPOC) across all our marketing channels, becoming a brand that is anti-racist and anti-oppression.
  • Put actions behind words, with clear ethical marketing guidelines that include clear measurement. We will report on our progress in our annual report.

How we’ll do it

  • We will increase BIPOC, LGBTQIA+ and plus-size imagery and voices in our storytelling and content, both in front of the lens and behind it.
  • We will create a framework for working with creators, creatives, bloggers and influencers to market Intrepid through more diverse perspectives.
  • Our partnerships will be about meeting the BIPOC, LBGQTIA+ and plus-size community where they are – allocating budget, time and resources to partner with people, brands, events and communities they already trust.

How we’ll measure it

Creating allyship and improving representation of BIPOC travellers

  • 50% (at least) of all content creators hired by Intrepid must identify as BIPOC creators
  • 5 global partnerships per year with BIPOC-owned travel organisations
  • 50% (at least) of blog stories must be voiced by BIPOC travellers
  • 25% (at least) of Intrepid's sponsorship budget annually goes to BIPOC events + community initiatives
  • 20% (at least) of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the Black travel community

Creating allyship and improving representation of the plus-size community

  • 10% of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the plus-size travel community
  • 20 photos of fat travellers will be shared on social media each year
  • 5 pieces of evergreen size-inclusive content (authored by plus-size and fat-positive writers) shared two times per year, updated annually

Creating allyship and improving representation of the LGBTQIA+ community

  • 10% (at least) of content creators hired (including talent, influencers, bloggers, production team) by Intrepid must be from the LGBTQIA+ travel community
  • 5 pieces of evergreen LGBTQIA+ inclusive content (authored by LGBTQIA+ writers) shared two times per year, updated annually
  • 10 stories published on The Journal (Intrepid’s blog) each year authored by LGTQIA+ writers (not necessarily about the LGBTQIA+ experience)

Creating allyship and improving representation of the Indigenous community

  • 10% of content creators hired (including talent, influencers, bloggers, production team) by Intrepid will be Indigenous creators
  • 10 social media posts each year that amplify stories of Indigenous communities
  • 5 stories published on the blog centred around truth telling of the impact that colonisation has made on Indigenous people historically and contemporarily 

Note: This is a non-exhaustive list that is meant to progress the work while acknowledging there is still a lot of work to be done to represent and empower under-represented communities in travel, as well as all their intersections. Beyond marketing, our product team is also expanding our tours and activities that support BIPOC-owned businesses, and our People team is actioning recommendations to diversify our recruitment process, including mandating BIPOC candidates and use of HBCU and BIPOC community-based job boards.

We’d love your feedback. You can message us at accountability@intrepidtravel.com.