{"id":44719,"date":"2021-10-21T02:36:16","date_gmt":"2021-10-20T15:36:16","guid":{"rendered":"https:\/\/www.intrepidtravel.com\/adventures\/?p=44719"},"modified":"2025-10-06T10:00:59","modified_gmt":"2025-10-05T23:00:59","slug":"ethical-marketing-policy","status":"publish","type":"post","link":"https:\/\/www.intrepidtravel.com\/adventures\/ethical-marketing-policy\/","title":{"rendered":"Introducing our first-ever ethical marketing policy"},"content":{"rendered":"\n

At Intrepid, we have a clear mandate to never let the words get too far from the work.<\/strong><\/p>\n\n\n\n

What that means is, in a world filled with too much empty rhetoric, when we make a public commitment, we must have a clear plan of action. And we must transparently report on our progress.<\/p>\n\n\n\n

Simply put, we must take full accountability for our actions.<\/p>\n\n\n\n

We have a long history of prioritising the work over the words. We were one of the first tour operators to build a responsible business<\/a> department in 1996. We have been carbon neutral<\/a> for nearly 12 years. And we spent 3 years working towards our first B Corp certification<\/a> in 2018.<\/p>\n\n\n\n

But with more and more ambiguity and impact-washing in the travel industry, we need to define what true<\/strong> ethical marketing and allyship looks like.<\/p>\n\n\n\n

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We\u2019re in a time of change<\/h2>\n\n\n\n

The past 18 months have challenged us to really think about what it means to be a truly sustainable and inclusive tour operator.<\/p>\n\n\n\n

We\u2019re talking about things like tackling the climate crisis while acknowledging the critical intersections of climate justice, racial justice and social justice. Acknowledging that allyship for the Black travel community is not just about posting black squares on Instagram. And recognising that the lack of diversity in travel is a result of legacy systems that must be dismantled.<\/p>\n\n\n\n

That\u2019s the inspiration behind our Ethical Marketing Policy<\/a>, which we\u2019ve introduced as part of our first rebrand in over 15 years. Travel has changed, and so have we.<\/p>\n\n\n\n

Our new ethical marketing policy<\/h2>\n\n\n\n

Our ethical marketing policy was developed in partnership and consultation with an amazing group of people who are passionate about building a more inclusive future for the travel industry. Thank you to these incredible experts who have taken the time to show us how we can be better:<\/p>\n\n\n\n