Merchandising is used to manage and promote campaign across the website. Using the merchandising function you can add a variety of content to support campaigns like:

Creating a new merchandising item

  1. Go to Structure > IG Merchandising > Create Merchandising
  2. Add your Merchandising Settings:
    • Campaign name
    • Type - sale, promotion, competition
    • Landing page URL
  3. Add the active dates for the campaign
  4. Add the regions for the campaign to be published to

Sale

The sale merchandising type is used to add:

  • Inline campaign content on search results, destination pages and trip pages
  • Deals menu
  • Homepage notification (if required)
  • Deals page tiles/homepage carousel

To add sale merchandising:

  1. Set your merchandsing type to sale
  2. Add your heading. This will display as:
    • The heading on the inline merchandising (point 1 on the right)
    • Deals menu copy
    • Notification bar copy
    • Tiles copy
  3. Add your description. This will display as:
    • The description on the inline merchandising (point 2 on the right)
  4. Add your CTA - the link copy on the notification bar and tiles
    • Note: Your notification bar, menu items and tiles will link to what you have set as the landing page URL
    • Ideally you will be linking to an existing page on site where the inline merchandising bas been inserted
  5. Push to homepage
    • Activate this checkbox if you want to have your campaign show on the homepage as a notification bar
  6. Image
    • This will pull to the home page carousel and deals page as a tile
  7. Terms and conditions
    • These will show in the modal that pops up when you click on the Ts and Cs link on the inline merchandising (point 3 on the right)

Display rules

  1. Included URL - pages you want the inline merchandising to display on
    • If you enter a * in this field, inline merchandising will be added to all destination and trip pages
  2. Excluded URL - pages you don't want the inline merchandising to display on
  3. Inlcuded trip codes - specific trips you want inline merchandising to display on
  4. Included search terms - search terms you want the inline merchandising to display on

Inline sale merchandising closed

Inline sale merchandising open

    Promotion

    The promotion merchandising type is used to add:

    • Promotion messaging on trip and destination pages (e.g. Qantas points)
    • Deals menu
    • Homepage notification (if required)
    • Deals page tiles/homepage carousel

    To add promotion merchandising:

    1. Set your merchandising type to promotion
    2. Add your description. This will display as:
      • The text in the inline merchandising
      • Deals menu copy
      • Notification bar copy
      • Tiles copy
    3. Add your CTA - the link copy on the notification bar, tiles and inline merch
      • Note: These will all link to what you have set as the landing page URL
    4. Push to homepage
      • Activate this checkbox if you want to have your campaign show on the homepage as a notification bar
    5. Image
      • This will pull to the home page carousel and deals page as a tile

    Display rules

    1. Included URL - pages you want the inline merchandising to display on
      • If you enter a * in this field, inline merchandising will be added to all destination and trip pages
    2. Excluded URL - pages you don't want the inline merchandising to display on
    3. Inlcuded trip codes - specific trips you want inline merchandising to display on

    Qantas promo on desktop view

    Qantas promo on mobile view

     

    Competiton

    The competition merchandising type is used to add competition content to:

    • Deals menu
    • Homepage notification (if required)
    • Deals page tiles/homepage carousel

    To add competition merchandising:

    1. Set your merchandising type to competition
    2. Add your heading. This will display as:
      • Deals menu copy
      • Notification bar copy
      • Tiles copy
    3. Add your CTA - the link copy on the notification bar and tiles
      • Note: These will all link to what you have set as the landing page URL
    4. Push to homepage
      • Activate this checkbox if you want to have your campaign show on the homepage as a notification bar
    5. Image
      • This will pull to the home page carousel and deals page as a tile

    Managing your merchandising

    The merchandising overview page can be accessed via Structure > IG Merchandising

    On this page you will see a list of all merchandising. You can also filter merchandising by:

    • Campaign name
    • Active regions
    • Type
    • Status
      • Pending - created but not live yet
      • Active - currently visible on site
      • Expired - no longer showing

    Weighting

    You are now able to use the drag and drop function to set the order you would like your merchandising to display in. Weighting will affect:

    • The order merch items display in the deals menu, home page tiles and deals page tiles
    • Which sale or promo merchandising displays inline on a page

    Using weighting

    To access weighting click on the Weighting tab at the top of the merchandising summary page.

    Important notes:

    • The weighting page will only display merchandising that has a status of Live or Pending
    • There is no other filtering on the weighting page and all regions campaigns will display here
      • Please be careful not to adjust other regions campaign weights

    To update the order/weighting of a campaign:

    • Click and hold the cross icon to the left of the campaign name and drag and drop higher or lower in the list
      • Items higher up the list will display over something lower in the list
    • Once you have adjusted your weighting order, save your changes