Does biting toe nails make you horny?

Save the Rhino campaign

It will do you as much good as chewing your fingernails – that’s the undeniable truth about rhino horn that our world needs to accept.

Vietnamese citizens are being encouraged to stop buying rhino horn through a series of advertisements developed by TRAFFIC and WWF. This is an extremely important campaign and The Intrepid Foundation is proud to support the fight against illegal wildlife trade.

The print adverts were conceptualised by Ogilvy & Mather Vietnam and depict a rhino with human hands or feet in place of its horn. They provide a novel and intriguing visual to communicate that rhino horn is mostly keratin, the same substance that makes up your finger nails and toe nails!

“Rhino horn is largely made of keratin and will do nothing to treat cancer or help one’s sexual prowess. There are traditional medicines that have proven to be effective for treating a variety of ailments and symptoms and have saved millions of lives. Rhino horn is not one of them,” said TRAFFIC’s Greater Mekong Programme Coordinator, Dr Naomi Doak. “Widespread lies, myths and rumours are fuelling demand and use of rhino horn.”

A dramatic spike in the sale of rhino horn is believed to be driven by fallacies related to its curative properties in regards to disease and illness, along with renewed interest in other non-traditional medicinal uses, such as a treatment for hangovers, as a sexual stimulant and a detoxifier.

Although rhino horn remains in the pages of a number of traditional Vietnamese medicine texts, its sale is illegal and it has not been included in the publication of the official pharmacopeia in Vietnam for a number of years.

“Currently hundreds of rhinos are being poached each year in South Africa, their horns hacked off and smuggled to meet the soaring demand in Asia, including Vietnam, where rhino horn is considered as ‘miracle medicine’, despite a lack of supporting medical evidence. It is high time to stop the poaching crisis and save African rhinos from extinction” said WWF-Vietnam Communications Manager, Ms Nguyen Thuy Quynh.

Illegal wildlife trade has become an issue of global concern that is pushing wildlife populations to the brink of extinction. Rhinos killed by poachers in South Africa have surged from 13 in 2007, to 668 in 2012. Already by April this year more than 200 rhinos have been killed in South Africa, with other African and now also Asian countries experiencing a surge in rhino poaching.

“We are seeking support and cooperation from many corporates, businesses, celebrities, universities, international organisations and mass media, who all have an important voice in reaching and influencing the community” said Ms Nguyen Thuy Quynh.

TRAFFIC and WWF illegal wildlife trade campaign

Click here to view a very powerful public service announcement that we hope you will share and SAY NO TO RHINO HORN!

Please show your support and join the campaign by visiting facebook.com/Vietnamwwf and give a ‘Like’ to the relevant entries. It’s in Vietnamese, but the pictures tell a thousand words.

To learn more about WWF and TRAFFIC’s global campaign against the illegal trade in wildlife, visit traffic.org/illegal-trade-campaign or panda.org/killthetrade.

About the author

Jane Crouch - Jane is currently Intrepid Travel's Responsible Business Communications Specialist and writes about all aspects of how travel can bring positive environmental, social and economic benefits. Informed through travel on 7 continents, leading Intrepid trips through SE Asia, work in outdoor education, energy conservation, international development, travellers philanthropy and climate change action, plus a big love of walking, mountains and world music.

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