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TUI Travel PLC adventure brands and Intrepid Travel announce strategic venture

Intrepid Travel and TUI Travel PLC are pleased to announce an agreement to enter into a strategic venture which will create an independently managed global leader in adventure travel. 
 
The proposal will combine Intrepid Travel with TUI Travel's international portfolio of adventure brands to create PEAK Adventure Travel Group.
 
PEAK Adventures will be run by an experienced management team with a solid background in the adventure travel sector. Darrell Wade, the co-founder and CEO of Melbourne-based Intrepid Travel, will become CEO of the new venture and the Board will be chaired by John Wimbleton, Managing Director of TUI Travel PLC’s Specialist & Activity Sector.
 
The remaining PEAK Adventures Board members will be newly appointed MD Geoff Manchester and Matt Beard from Intrepid Travel, Darren Mee and Jackie Watson from TUI Travel and Bob Welsh, former CEO of VicSuper Pty Ltd who joins as an Independent Director. The Executive Team reporting into the CEO will be made up of six senior figures across both companies and the MDs of the individual businesses.
 
The new group will consist of over 20 businesses with a combined revenue of circa £230 million / AUD $400 million. Together they will take 340,000 passengers to all seven continents.
 
Brands included in the venture are Adventure Center, The Adventure Company, Adventure Tours Australia, Country Walkers, Exodus, Gecko's, Guerba, Headwater, Imaginative Traveller, Intrepid Suntrek, Intrepid Travel, Oz Experience, Peregrine, Pinnacle Tours, Sawadee, TrekAmerica and WesternXposure.
 
The businesses forming PEAK Adventures will operate a multi-channel and multi-brand strategy which will provide new opportunities for growth including new products, markets and destinations.
 
The proposed strategic venture will have no impact on the existing trade and business relationships of any of the brands within PEAK Adventures.
 
Commenting on the announcement, Darrell Wade, CEO PEAK Adventures, said: "With the adventure travel market set to grow significantly in the coming years, this new venture will firmly position PEAK Adventures as the sector’s global leader.
 
“In addition to providing a one-stop shop for adventure experiences, the creation of an independently managed company offers enormous potential to introduce new products for agents to sell while cost synergies across the business will potentially deliver greater value holidays to a fast-growing sector."
 
-ends-
 
Media Enquiries
 
PEAK Adventures / Intrepid Travel
 
Eliza Anderson, Intrepid Travel Global PR Manager
 
+61 410 535 977 / eliza.anderson@intrepidtravel.com
 
TUI Travel Adventure Brands
 
Suzanne Seyghal, TUI Travel Adventure PR Manager
 
+44 20 8971 2967 / suzanne.seyghal@tuitravel.com
 
Photography is available on request.
 
Notes to editors:
 
Intrepid Travel
 
Now in its 21st year of operation, Intrepid Travel is one of the world's leading small group adventure tour operators. Intrepid Travel takes over 100,000 travellers to over 100 countries worldwide. Intrepid Travel trips are designed to go off the beaten track, meet the locals and travel in an unconventional way, joining locals on their transport, in their markets and even in their homes. Intrepid Travel employs close to a thousand employees in over 20 countries worldwide.
 
TUI Travel PLC
 
TUI Travel PLC is the world’s leading international leisure travel group operating in approximately 180 countries worldwide. It serves more than 30 million customers in over 27 source markets. Headquartered in the UK, the Group employs approximately 49,000 people and operates a pan-European airline consisting of 143 aircraft. The company is organised and managed through four business Sectors: Mainstream, Specialist & Activity, Accommodation & Destinations and Emerging Markets. In the financial year ended 30 September 2010 TUI Travel had revenues of £13.5bn and an underlying operating profit before tax of £447m. For more information visit www.tuitravelplc.com
 
Friday, February 18, 2011


About Intrepid Travel

Intrepid Travel is one of the world's leading small group adventure tour operators. It offers authentic and fun experiences that give travellers the chance to get under the skin of the places they visit, with more than 1,000 itineraries to more than 100 countries worldwide. Intrepid Travel trips are designed to go off the beaten track, meet the locals and travel in an unconventional way, joining locals on their transport, in their markets and even in their homes.
 
For more information
 
For more information please visit www.intrepidtravel.com